Sport Business in the Global Marketplace (Finance and...

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Business & Economics - Sales & Marketing
Sport Business in the Global...

Sport Business in the Global Marketplace (Finance and Capital Markets)

Name: Sport Business in the Global Marketplace (Finance and Capital Markets)
ISBN: 9781403903006

Hans Westerbeek, Aaron Smith

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

Categorie:

Business & Economics - Sales & Marketing

Anno:

2003

Casa editrice:

Palgrave Macmillan

Lingua:

english

Pagine:

256

ISBN 10:

140390300X