Strategisches Hotelmanagement

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Strategisches Hotelmanagement

Strategisches Hotelmanagement

Name: Strategisches Hotelmanagement
ISBN: 9783486858747

Burkhard von Freyberg, Sabrina Zeugfang

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In the globally competitive hotel industry, it is important to adopt a strategic orientation. One must also continuously question old practices and initiate new ones. What makes this book unique is that until now, there has been little theoretical or systematic analysis of the hotel industry in the German-speaking world.