Strategy for the corporate level : where to invest, what to...

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Strategy for the corporate level :...

Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions

Name: Strategy for the corporate level : where to invest, what to cut back and how to grow organisations with multiple divisions
ISBN: 9781119208013

Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead

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A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy. Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level. This book gives managers and executive students all the tools they need to make and review e.�
Abstract: This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.�

Categorie:

Business & Economics

Anno:

2014

Edizione:

Casa editrice:

Jossey-Bass

Lingua:

english

Pagine:

400

ISBN 10: