Strategic Retail Management: Text and International Cases

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Business & Economics - Sales & Marketing
Strategic Retail Management: Text and...

Strategic Retail Management: Text and International Cases

Name: Strategic Retail Management: Text and International Cases
ISBN: 9783834902870

Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein

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This book demonstrates the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. It uses internationally known retail companies as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices.

Categorie:

Business & Economics - Sales & Marketing

Anno:

2007

Edizione:

Casa editrice:

Springer

Lingua:

english

Pagine:

358

ISBN 10: