The Journal of Media Economics, Volume 14
C. Ann Hollifield
Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations..
Categorie:
Anno:
2001
Edizione:
1
Casa editrice:
Independely Published
Lingua:
english
Pagine:
239
ISBN 10:
0805897089
ISBN 13:
9780805897081
File:
PDF, 427 KB
IPFS:
,
english, 2001
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